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My beagle mix and I have a routine twice a month-- I brush her out with a shedding blade outside, lure her inside and into the tub with training treats, warm up the water and massage her coat with shampoo and conditioner using a curry brush, and use deodorizer after towel drying and cleaning her ears. I love that this kit conveniently combines what I need for the wash into one purchase. Bonus that there's a 10% discount right now, free shipping on it, and I was able to apply the $15 off code from joining the mailing list. I even received updates on my phone for the progress of it being delivered and the kit arrived 2 days after I put in my order! Super smooth service and I'm very thankful. I typically use grooming products that are coconut oil based-- resulting in a super soft coat. But, I must say, this formula has given my dog more of a silky, smooth, feel--with a lot of shine! Her tummy skin and paw pads felt healthy too after using it and I'm noticing less shedding than normal after our bath routine. The lavender scent stuck around the bathroom for a few hours, but now I just don't smell it. On my dog, the scent is super faint now-- I'd have to stick my nose right against her forehead to smell it (in which case, she smells really dang lavender-y). I wish the scent stuck around more evidently-- I really enjoy it because the lavender smells more like straight "lavender essential oil" rather than "lavender laundry detergent".