We used this shampoo almost 2 weeks ago for Meekos bath. Meeko gets bathed a few times a year to cut down on shedding since he hates being brushed but tolerates baths. Meeko has always had soft and shiny fur, but I never excepted that his fur could ever get even shinier and softer. It is unbelievable how soft his fur is even almost 2 weeks after his bath! We used the Hypoallergenic formula to reduce the risk of a strong odor potentially causing an asthma flare up for Meeko. Honestly there is minimal odor other than a “clean” scent. Far from overpowering and perfect for use with Meeko’s asthma! We will definitely be using this shampoo again when Meeko gets another bath!!!